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  • Writer's pictureSheejith Puthiyapurayil

Digital Marketing in present times...

Updated: Apr 22, 2020

In present times, the first and foremost question that comes to everyone’s mind is how to capitalize on the internet? This thought is very significant because the online domain is the new gold rush. Whether it is about shifting the public administration to an online mode or doing net banking, selling your boutique goods & service or spreading awareness among the people through a campaign, the internet is the spinal cord of each & every single one of these endeavors. But when everybody is aware of the importance of the online domain and wants a slice of prosperity from the pie, then it is quite natural that a cut-throat competition will prevail. To survive and flourish in such adverse conditions sound online marketing strategies are needed. This is where digital marketing. join the fray.

But, what is digital marketing?

The umbrella or the parasol concept that includes all the aspects of the new age promotional methodologies and implements those astutely via different digital gadgets and the internet, for the betterment of a virtual initiative of any kind and make the outcome more productive, profitable and popular is defined as digital marketing.

The principal approach of every digital marketing company is to tap into various digital channels like the all-knowing search engines, the email-verse, the innumerable websites and the community influencing social media for leveraging business potential from these.

How do businesses define it?

For a digital agency, digital marketing services are the tools for increasing traffic inflow over the internet. This is the most viable way to connect to a potential customer base by accessing the points on the internet that these customers visit frequently. From website creation to enterprise branding, flawless interactive & inductive tactics from the marketing agency end allows the client’s trade to take a profitable flight and keep the business on a song. By appointing a digital marketing agency for the job, everything will be taken care of seamlessly.

What are these tools that the best digital marketing company utilizes?

According to a top digital marketing expert, the inclusive tactics of digital marketing are actually separate digital & strategic entities that can individually make a business flourish to a great level. For instance, social media marketing companies offer the best digital marketing advertising campaign strategies for capturing huge leads from social media platforms like Facebook, Twitter, LinkedIn and so on. And when these are all done right, then together, any initiative can become the most sensational initiative of the prevailing times.

  • Search Engine Optimization or SEO

  • Pay Per Click or PPC

  • Content Marketing

  • Affiliate Marketing

  • Email Marketing

  • Social Media Marketing

  • Native Marketing

  • Inbound Marketing

  • Marketing Automation

  • Online PR

These are the most efficient and popular digital marketing tools that can generate leads for any online portal, make quality promotion for the brand, enhance the conversion rates, reduce the bounce rates and increase the returns figure by quite a margin.

An example may be!

A digital marketing services company offers a well-endowed & all corners covered provision to the clientele. Suppose an eBook needs a sales promotion. Firstly, a content marketer will write an intriguing blog series about the eBook. Secondly, a social media promoter will endorse the blogs on the page of the company and affiliate pages for widening the scope of the sale. And finally, email marketers will send flyers, to the customers who bought the eBook, with info about the portal & other lucrative features to gain their loyalty.

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